Introduction In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has always been a key approach for gaining a market edge, but the emergence of AI technology has transformed this process. AI-powered tools are reshaping

    Opening Remarks In modern rapidly changing business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a core strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this fie

    Introduction Social media marketing has evolved significantly in recent years, shaped by shifts in technology, user behavior, and corporate demands. One of the most significant shifts in the advertising sphere has been the rise of artificial intelligence (AI). AI’s capab